About Hearts & Exes

Hearts & Axes is a creative universe by Canadian artist and entrepreneur Alla Frost — a world where characters, storytelling, and design collide to spark emotion, joy, and connection.

This brand brings together three unique IPs under one vision:

❤️ 1Heart

A warm-spirited holiday initiative that began in 2016, 1Heart creates matching accessories for pets and humans — designed to make the season brighter for families and their furry best friends.
Every year, a portion of proceeds is donated to local animal shelters and to individuals experiencing homelessness with pets. It’s fashion with purpose, wrapped in kindness.

❌❤️ SHOOBS

Soft, white emotional-support creatures with one heart and one X eye.
Born from everyday feelings and winter-white aesthetics, Shoobs show up in the world exactly like we all do — a bit overwhelmed, a bit dramatic, and always adorable.
They ski, they vibe, they feel everything… and people relate to them instantly.

🎧❤️ DJ Wowza

The bold, high-energy character with X-eyes and full club-kid chaos.
Part heart, part hype machine, DJ Wowza brings humour, edge, and storytelling for anyone who lives creatively and thinks in beats.

Hearts & Axes is where all these worlds meet — a Canadian-built brand rooted in imagination, emotion, and community.

Thank you for supporting Canadian female entrepreneurs. 🤍🇨🇦